VB group, *a leading company of 360-degree solutions in tourism, entertainment, and corporate mobility**, , announces the opening of its new office in Monterrey, further solidifying its commitment to growth and expansion in the Latin-American market.

This strategic opening aligns with the company’s global development plans, focused on strengthening relationships with local clients and delivering customized travel management solutions in one of the most dynamic regions of the country.

Monterrey: A strategic hub for growth

Monterrey was selected for this new office due to its strategic importance in Mexico’s economic landscape. Known for its industrial and business growth, the city hosts many of the country’s leading national and international companies. VB Group aims to leverage this environment to create synergies and strengthen its presence in a high-growth potential market. “Monterrey represents a business hub and a constantly evolving market with increasing demand for corporate travel services” says Cristhian Aisa, Country Manager for VB Group in Mexico. “The opening of this new office will allow us to be closer to our clients in northern Mexico, offering them a more personalized and tailored service and tailored service,” Cristhian adds.

Key benefits of the Monterrey office opening

The launch of this office not only strengthens VB Group’s operational capacity but also provides a series of strategic advantages for both the company and its clients.

Being physically present in Monterrey, will allow VB Group to gain deeper insights into the specific needs of local businesses and establish direct contact, leading to more responsive and personalized customer service.

VB Group also recognises the importance of adapting to the unique characteristics of Monterrey’s market and business culture, enabling the company to tailor its services to meet local demands. Establishing a presence in Monterrey, opens the door to new strategic partnerships with local companies and suppliers, enriching VB Group’s service offerings and strengthening its brand positioning in the region.

Additionally, the Monterrey office reinforces VB Group’s reputation as a trusted corporate travel agency dedicated to supporting the growth of local businesses, while enhancing its presence in one of Mexico’s most vital industrial centres.

The new office will initially focus on corporate travel management, one of the company’s key pillars. However, VB Group plans to expand its Simmer Events division in the near future, specializing in the organization of corporate events and activities, with the aim of offering a more comprehensive range of solutions to businesses in the region.

Outlook for 2024

The results achieved so far reinforce VB Group’s commitment to Mexico. Compared to 2023, the company has experienced nearly 100% growth, underscoring the success of its expansion strategy. This growth is driven by the continued demand for corporate travel services and the trust placed in the company by its clients.